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Qualitative Research (QLR)
Data Transformations are 77% more likely to be successful if leaders in an organization are unified on rationale and goals.
of organizations attribute the “principal challenge to becoming data-driven” to people, business processes, and culture
“We have a large group of stakeholders that struggle to reach agreement, but they made a joint decision on how to proceed two hours after you presented your findings.”
The Challenge
Organizations typically fail to generate input from business executives and users to set a clear vision for digital business, assess how effective the organization is at using data, and analyze the implications for direction and culture.
The Solution
QLR is a marketing research approach that aims to ask people questions about their roles and perspectives, and translate these into specific business plans and requirements.
The Process
We define the research goal, create an interview guide, and conduct 30-45 individual interviews or focus groups with key stakeholders relevant to the topic of focus.
The Value
Our findings presentation reveals patterns, creates consensus, identifies opportunities/gaps, and documents recommendations to move forward.
SERVICE DELIVERY PHASES
1
Initiate and Design
2
Engage and Explore
3
Sythesize and Review
4
Report and Present
OPTIONS & PRICING
“Our large group of stakeholders struggles to reach agreement, but they made a decision within 2 hours of reviewing the findings of the QLR process!”
CONTACT US TO DRIVE BUSINESS VISION AND ENGAGEMENT FOR DELIVERY OF DATA-DRIVEN INSIGHTS
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